Wed, 15 May, 2024

Wed, 15 May, 2024

Wed, 15 May, 2024

UX strategy across 60 websites

UX strategy across 60 websites

UX strategy across 60 websites

Central European University (CEU) operates over 60 independent websites, leading to a fragmented user experience.

The university sought to bring a consistent user experience across their website ecosystem and explore unification its digital infrastructure to better serve students, faculty, and staff.

Central European University (CEU) operates over 60 independent websites, leading to a fragmented user experience.

The university sought to bring a consistent user experience across their website ecosystem and explore unification its digital infrastructure to better serve students, faculty, and staff.

Central European University (CEU) operates over 60 independent websites, leading to a fragmented user experience.

The university sought to bring a consistent user experience across their website ecosystem and explore unification its digital infrastructure to better serve students, faculty, and staff.

What I did

What I did

What I did

I carried out a comprehensive UX audit spanning both the interface and its users, uncovered key usability insights, and developed a strategy that would unify and elevate the user experience across all of CEU's web infrastructure.

I carried out a comprehensive UX audit spanning both the interface and its users, uncovered key usability insights, and developed a strategy that would unify and elevate the user experience across all of CEU's web infrastructure.

I carried out a comprehensive UX audit spanning both the interface and its users, uncovered key usability insights, and developed a strategy that would unify and elevate the user experience across all of CEU's web infrastructure.

How I did it

How I did it

How I did it

I reviewed all existing websites and categorized them by content and functionality, uncovering redundancies, inconsistencies, and heuristic violations that informed opportunities for streamlining and standardization.

I reviewed all existing websites and categorized them by content and functionality, uncovering redundancies, inconsistencies, and heuristic violations that informed opportunities for streamlining and standardization.

I reviewed all existing websites and categorized them by content and functionality, uncovering redundancies, inconsistencies, and heuristic violations that informed opportunities for streamlining and standardization.

A screenshot of the Central European University website on an iPhone

Website ecosystem audit across devices.

A screenshot of the Central European University website on an iPhone

Website ecosystem audit across devices.

A screenshot of the Central European University website on an iPhone

Website ecosystem audit across devices.

I conducted interviews and usability tests with students, alumni, faculty, and donors to uncover their needs and pain points, generating insights that would help shape human-centred product and design decisions moving forward.

I conducted interviews and usability tests with students, alumni, faculty, and donors to uncover their needs and pain points, generating insights that would help shape human-centred product and design decisions moving forward.

I conducted interviews and usability tests with students, alumni, faculty, and donors to uncover their needs and pain points, generating insights that would help shape human-centred product and design decisions moving forward.

A screenshot of a research repository

User research repository.

A screenshot of a research repository

User research repository.

A screenshot of a research repository

User research repository.

I developed a strategy document for the web ecosystem grounded in research insights, outlining experience design guidelines, content strategy, and a governance model to ensure long-term consistency and maintainability.

I developed a strategy document for the web ecosystem grounded in research insights, outlining experience design guidelines, content strategy, and a governance model to ensure long-term consistency and maintainability.

I developed a strategy document for the web ecosystem grounded in research insights, outlining experience design guidelines, content strategy, and a governance model to ensure long-term consistency and maintainability.

A vector icon representing a document

UX strategy playbook and governance model.

A vector icon representing a document

UX strategy playbook and governance model.

A vector icon representing a document

UX strategy playbook and governance model.

Result

Result

Result

The project concluded with the development of a strategic document that would guide and align internal teams and stakeholders in consolidating CEU's digital presence, leading to improved navigation, experience consistency, and user satisfaction across its platforms.

The project concluded with the development of a strategic document that would guide and align internal teams and stakeholders in consolidating CEU's digital presence, leading to improved navigation, experience consistency, and user satisfaction across its platforms.

The project concluded with the development of a strategic document that would guide and align internal teams and stakeholders in consolidating CEU's digital presence, leading to improved navigation, experience consistency, and user satisfaction across its platforms.

Filed under:

Projects

Filed under:

Projects

Filed under:

Projects