Tue, 2 Apr, 2024
Tue, 2 Apr, 2024
Tue, 2 Apr, 2024
UX in conjunction with marketing
UX in conjunction with marketing
UX in conjunction with marketing
FarMart, a B2B Agri-tech start-up, sought to enter the B2C market by launching a sub-brand, FarMart Pantry, offering fresh produce directly to consumers.
The challenge was to establish a trustworthy brand emphasising transparency and traceability.
FarMart, a B2B Agri-tech start-up, sought to enter the B2C market by launching a sub-brand, FarMart Pantry, offering fresh produce directly to consumers.
The challenge was to establish a trustworthy brand emphasising transparency and traceability.
FarMart, a B2B Agri-tech start-up, sought to enter the B2C market by launching a sub-brand, FarMart Pantry, offering fresh produce directly to consumers.
The challenge was to establish a trustworthy brand emphasising transparency and traceability.
What I did
What I did
What I did
I built frameworks to help the marketing team position FarMart Pantry as a reliable and transparent brand in a competitive market, ensuring it resonates with health-conscious consumers.
I built frameworks to help the marketing team position FarMart Pantry as a reliable and transparent brand in a competitive market, ensuring it resonates with health-conscious consumers.
I built frameworks to help the marketing team position FarMart Pantry as a reliable and transparent brand in a competitive market, ensuring it resonates with health-conscious consumers.
How I did it
How I did it
How I did it
I studied data on the market to identify opportunities that would help me build a north star to help the marketing team use market and customer insights in order to inform their marketing efforts.
I studied data on the market to identify opportunities that would help me build a north star to help the marketing team use market and customer insights in order to inform their marketing efforts.
I studied data on the market to identify opportunities that would help me build a north star to help the marketing team use market and customer insights in order to inform their marketing efforts.
Competitive opportunity identification.
Competitive opportunity identification.
Competitive opportunity identification.
I developed a framework that would provide the marketing team with a way to guide content & copy creation allowing them to highlight the journey of produce from farm to table, emphasising freshness and source transparency in a way that would resonate with their audience.
I developed a framework that would provide the marketing team with a way to guide content & copy creation allowing them to highlight the journey of produce from farm to table, emphasising freshness and source transparency in a way that would resonate with their audience.
I developed a framework that would provide the marketing team with a way to guide content & copy creation allowing them to highlight the journey of produce from farm to table, emphasising freshness and source transparency in a way that would resonate with their audience.
Ideation matrix — avoid any idea that is placed in the middle.
Ideation matrix — avoid any idea that is placed in the middle.
Ideation matrix — avoid any idea that is placed in the middle.
I mapped the customer journey to guide the design of a traceability feature, which helped the team identify key innovation opportunities.
I mapped the customer journey to guide the design of a traceability feature, which helped the team identify key innovation opportunities.
I mapped the customer journey to guide the design of a traceability feature, which helped the team identify key innovation opportunities.
Traceability feature — how customers discover the origin of their order.
Traceability feature — how customers discover the origin of their order.
Traceability feature — how customers discover the origin of their order.
Result
Result
Result
We successfully launched FarMart Pantry, achieving sales of over 100,000 units post-launch. The transparent approach fostered consumer trust, leading to increased brand loyalty and repeat purchases.
We successfully launched FarMart Pantry, achieving sales of over 100,000 units post-launch. The transparent approach fostered consumer trust, leading to increased brand loyalty and repeat purchases.
We successfully launched FarMart Pantry, achieving sales of over 100,000 units post-launch. The transparent approach fostered consumer trust, leading to increased brand loyalty and repeat purchases.
Filed under:
Projects
Filed under:
Projects
Filed under:
Projects