Mon, 22 Jul, 2024

Mon, 22 Jul, 2024

Mon, 22 Jul, 2024

Designing a legal-tech platform

Designing a legal-tech platform

Designing a legal-tech platform

LexFast, a legal-tech start-up, aimed to provide cost-effective digital legal services across 17 West African countries.

The founders needed a comprehensive solution, including brand identity, platform design, and investor materials.

LexFast, a legal-tech start-up, aimed to provide cost-effective digital legal services across 17 West African countries.

The founders needed a comprehensive solution, including brand identity, platform design, and investor materials.

LexFast, a legal-tech start-up, aimed to provide cost-effective digital legal services across 17 West African countries.

The founders needed a comprehensive solution, including brand identity, platform design, and investor materials.

What I did

What I did

What I did

I designed and positioned LexFast as a trustworthy brand and intuitive platform tailored for regions reliant on traditional legal processes, while strategically aligning the experience to attract investor interest

I designed and positioned LexFast as a trustworthy brand and intuitive platform tailored for regions reliant on traditional legal processes, while strategically aligning the experience to attract investor interest

I designed and positioned LexFast as a trustworthy brand and intuitive platform tailored for regions reliant on traditional legal processes, while strategically aligning the experience to attract investor interest

How I did it

How I did it

How I did it

I analysed the legal landscape in West Africa to uncover user needs and expectations, providing foundational insights that shaped product design and positioning.

I analysed the legal landscape in West Africa to uncover user needs and expectations, providing foundational insights that shaped product design and positioning.

I analysed the legal landscape in West Africa to uncover user needs and expectations, providing foundational insights that shaped product design and positioning.

I crafted a brand identity that conveyed reliability and optimism through a distinctive colour palette and logo design, reinforcing trust and recognition across user and investor touchpoints.

I crafted a brand identity that conveyed reliability and optimism through a distinctive colour palette and logo design, reinforcing trust and recognition across user and investor touchpoints.

I crafted a brand identity that conveyed reliability and optimism through a distinctive colour palette and logo design, reinforcing trust and recognition across user and investor touchpoints.

LexFast brand logo

LexFast logomark.

LexFast brand logo

LexFast logomark.

LexFast brand logo

LexFast logomark.

I designed an intuitive MVP platform focusing on a multi-step onboarding process to help potential investors better understand the scope of the product.

I designed an intuitive MVP platform focusing on a multi-step onboarding process to help potential investors better understand the scope of the product.

I designed an intuitive MVP platform focusing on a multi-step onboarding process to help potential investors better understand the scope of the product.

A screenshot of the LexFast Legal-SaaS platform

Platform design.

A screenshot of the LexFast Legal-SaaS platform

Platform design.

A screenshot of the LexFast Legal-SaaS platform

Platform design.

I created a concise and compelling pitch deck that showcased LexFast’s value proposition, market potential, and team strengths, enabling effective communication with investors and stakeholders.

I created a concise and compelling pitch deck that showcased LexFast’s value proposition, market potential, and team strengths, enabling effective communication with investors and stakeholders.

I created a concise and compelling pitch deck that showcased LexFast’s value proposition, market potential, and team strengths, enabling effective communication with investors and stakeholders.

Cover image of the LexFast investor pitch deck

LexFast investor pitch deck.

Cover image of the LexFast investor pitch deck

LexFast investor pitch deck.

Cover image of the LexFast investor pitch deck

LexFast investor pitch deck.

Result

Result

Result

The work I did positioned LexFast as a credible digital legal service provider amid its $3 million fundraising effort, with a cohesive brand and user-centric platform design that helped build investor confidence.

The work I did positioned LexFast as a credible digital legal service provider amid its $3 million fundraising effort, with a cohesive brand and user-centric platform design that helped build investor confidence.

The work I did positioned LexFast as a credible digital legal service provider amid its $3 million fundraising effort, with a cohesive brand and user-centric platform design that helped build investor confidence.

Filed under:

Projects

Filed under:

Projects

Filed under:

Projects